In recent years, turquoise has emerged as a defining hue in luxury watchmaking – a phenomenon propelled by Rolex’s bold chromatic experiments. The brand’s 2020 introduction of the Oyster Perpetual collection, featuring its now-iconic “Turquoise Blue” dial, ignited a global fascination with the shade. Competing manufacturers scrambled to replicate the trend, cementing turquoise as a […]
Author Archive | Greg Kozak
Cementing Luxury Dominance in Uncertain Times
As frost settles across the luxury landscape – chilling Swiss watchmaking in particular – Rolex emerges as an anomaly, thriving where others falter. The sector grapples with China’s waning appetite for opulence, geopolitical instability, and the aftershocks of pandemic-era speculation that recast watches as investment vehicles. Yet, against this stark backdrop, Rolex charts an upward […]